In the digital age, consumers are bombarded with ads, promotions, and endless sales pitches. It’s no surprise that many tune out anything that sounds “too salesy.” So, how do you sell effectively without pushing people away? The answer lies in a simple, yet powerful principle: the 70% Content, 30% Sales rule.
🔍 What is the 70/30 Rule?
The idea is that 70% of your communication should be focused on delivering valuable content that educates, entertains, or inspires your audience, while the remaining 30% is where you make your sales pitch.
❓Why 70% Content?
People want solutions, not hard sells. When your audience feels that you genuinely care about helping them — rather than just selling — they stay engaged and keep coming back.
The 30% Sales Pitch
When you’ve earned trust, your sales messages will feel natural and welcome — not pushy.
Make sure your sales content:
- Focuses on benefits, not just features. People want to know how your product or service will improve their lives.
- Addresses common objections. Anticipate concerns and provide reassurances.
- Creates urgency without pressure. Use limited-time offers or bonuses that encourage action but don’t feel desperate.
- Includes a clear and compelling call to action (CTA).
Real-Life Example of the 70/30 Rule in Action
Imagine you’re launching a new productivity app. How would you structure your marketing messages?
70% Content:
- Blog posts like “5 Proven Ways to Boost Productivity”
- Social media videos demonstrating app features
- Free downloadable productivity checklists
30% Sales:
- Emails offering an exclusive launch discount
- Retargeting ads highlighting key benefits and urging sign-ups
By offering valuable content first, you build anticipation and trust. When you do pitch, your audience is already interested and more likely to convert.
Are you focusing more on content or sales in your marketing right now? What’s your biggest challenge balancing the two?
💬 Drop a comment below and tell us — 📲 Follow us for daily copywriting tips
Creative Course
💡Sell Without Selling: 70% Content and 30% Sales
In the digital age, consumers are bombarded with ads, promotions, and endless sales pitches. It’s no surprise that many tune out anything that sounds “too salesy.” So, how do you sell effectively without pushing people away? The answer lies in a simple, yet powerful principle: the 70% Content, 30% Sales rule.
🔍 What is the 70/30 Rule?
The idea is that 70% of your communication should be focused on delivering valuable content that educates, entertains, or inspires your audience, while the remaining 30% is where you make your sales pitch.
❓Why 70% Content?
People want solutions, not hard sells. When your audience feels that you genuinely care about helping them — rather than just selling — they stay engaged and keep coming back.
The 30% Sales Pitch
When you’ve earned trust, your sales messages will feel natural and welcome — not pushy.
Make sure your sales content:
- Focuses on benefits, not just features. People want to know how your product or service will improve their lives.
- Addresses common objections. Anticipate concerns and provide reassurances.
- Creates urgency without pressure. Use limited-time offers or bonuses that encourage action but don’t feel desperate.
- Includes a clear and compelling call to action (CTA).
Real-Life Example of the 70/30 Rule in Action
Imagine you’re launching a new productivity app. How would you structure your marketing messages?
70% Content:
- Blog posts like “5 Proven Ways to Boost Productivity”
- Social media videos demonstrating app features
- Free downloadable productivity checklists
30% Sales:
- Emails offering an exclusive launch discount
- Retargeting ads highlighting key benefits and urging sign-ups
By offering valuable content first, you build anticipation and trust. When you do pitch, your audience is already interested and more likely to convert.
Are you focusing more on content or sales in your marketing right now? What’s your biggest challenge balancing the two?
💬 Drop a comment below and tell us —
📲 Follow us for daily copywriting tips
#CreativeCourse #CopywritingTips #ContentMarketing #SalesStrategy #MarketingMindset #ValueFirst #AudienceEngagement #ContentCreation #MarketingTips #CopywritingCommunity #ibusinesscourse"