–L’Oreal is developing reconstructed #Chinese skin to test products and customize #makeup for their Asian market, reports #Bloomberg.
Igor Szucs Paris-based L’Oréal is the first #cosmetics company to develop reconstructed Chinese skin, which contains living cells from donors. The penny-size dollops allow researchers to develop anti-aging serums, whitening creams, and pollution-fighting cleansers for customers in the company’s fastest-growing market. Cosmetics sales in #China are #forecast to exceed $40 billion by 2021, surpassing the U.S. as the world’s biggest market for makeup and skin care, according to Euromonitor International. “The Chinese consumer is the most demanding in the world in almost all our product categories,” says Sanford Browne, vice president for research and innovation at L’Oréal China Co. Many mainland buyers, he says, have told company researchers that “I’m willing to pay for it, but I have to see a real benefit, and it has to be designed for me.” https://okl.lt/cXtzO
–L’Oreal is developing reconstructed #Chinese skin to test products and customize #makeup for their Asian market, reports #Bloomberg.
Igor Szucs
Paris-based L’Oréal is the first #cosmetics company to develop reconstructed Chinese skin, which contains living cells from donors. The penny-size dollops allow researchers to develop anti-aging serums, whitening creams, and pollution-fighting cleansers for customers in the company’s fastest-growing market.
Cosmetics sales in #China are #forecast to exceed $40 billion by 2021, surpassing the U.S. as the world’s biggest market for makeup and skin care, according to Euromonitor International. “The Chinese consumer is the most demanding in the world in almost all our product categories,” says Sanford Browne, vice president for research and innovation at L’Oréal China Co. Many mainland buyers, he says, have told company researchers that “I’m willing to pay for it, but I have to see a real benefit, and it has to be designed for me.” https://okl.lt/cXtzO