–For the Winter #Olympics, the New York Times developed “the first ad campaign with #AR inside a news story,” explains #Adweek.
Igor Szucs Today, the New York Times introduced a new augmented reality campaign focused on the Winter Olympics, with activations highlighting figure #skating, speed skating, #snowboarding, ice #hockey and ice dancing. At key moments in the story, the text fades away to reveal a 3-D image of an athlete or athletes, placed in the room in which the story’s being read. The AR activation focuses on three U.S. athletes, and one Austrian: figure skater Nathan Chen, mid-air in a quadruple jump; short track speed skater J.R. Celski, low in a tight turn; hockey goalie Alex Rigsby, splayed across the net mid-save; and Austrian snowboarder Anna Gasser, frozen mid-spin and mid-jump. Walking around each of the athletes opens up new points of view and informative detail about specific parts of their sport. https://okl.lt/d58EY
–For the Winter #Olympics, the New York Times developed “the first ad campaign with #AR inside a news story,” explains #Adweek.
Igor Szucs
Today, the New York Times introduced a new augmented reality campaign focused on the Winter Olympics, with activations highlighting figure #skating, speed skating, #snowboarding, ice #hockey and ice dancing. At key moments in the story, the text fades away to reveal a 3-D image of an athlete or athletes, placed in the room in which the story’s being read.
The AR activation focuses on three U.S. athletes, and one Austrian: figure skater Nathan Chen, mid-air in a quadruple jump; short track speed skater J.R. Celski, low in a tight turn; hockey goalie Alex Rigsby, splayed across the net mid-save; and Austrian snowboarder Anna Gasser, frozen mid-spin and mid-jump. Walking around each of the athletes opens up new points of view and informative detail about specific parts of their sport. https://okl.lt/d58EY