24 ноя 2023

Ontario has been leading the Canadian gaming industry with the launch of a regulated online market for private operators.

However, a recent poll by Ipsos determined that despite their position, the province is lagging behind other Canadian jurisdictions in terms of the proportion of registered online betters. The province is tied with British Columbia and lagging behind the Atlantic region.
The Canadian federal government decriminalized single event betting, which opened a new chapter in the Canadian gambling industry. While most provinces have handed over the offer to local state crown companies, Ontario has opened a private market for operators that all participants can offer vertically by all participants.
A recent poll by Ipsos found that more and more Canadians are betting online. The survey was conducted from May 10, 2022 to May 13, 2022, and collected information from 2,001 Canadians aged 18 and over. The study also found that the Atlantic region had the highest percentage of Canadians registered for online betting at 41%.
Currently, according to polls, Ontario, which has an iGaming market, accounts for 33% of users registered on at least one online betting platform. This is slightly above the country's average of 30 percent. Ipsos shared that the percentage of Ontarians registered with private game operators is now 25% and 23%, respectively, almost the same as those registered on Ontario Lottery and Gaming Corporation's OLG platform.
British Columbia, another jurisdiction where local governments control the gaming market, has the same percentage of registered adult gamblers as Ontario at 33%. According to the study, Quebec came next with 26%, followed by Alberta with 24%, and Manitoba and Saskatchewan with 22%. And as I've already said, the Atlantic region has the highest percentage at 41%.
In addition, a study by Ipos also found that the average Canadian who bet money online is registered on three or four websites. The current national average is 3.6. And in this category, the Atlantic region is once again leading with an average of 4.7. Manitovan and Saskatchewan gamblers have the lowest average index at 2.7.
Single event betting is not very popular
A few months ago, an investigation by Deloitte Canada decided that single-game bets required broader exposure among Canadians. Polls show that only one in five eligible gamblers in Canada knows that the offer is now decriminalized. The survey was conducted online and received answers from 1,000 Canadian consumers over the age of 18.
Deloitte Canada has divided individuals into three categories: enthusiastic, casual, and potential. The study found that avid betters regularly bet for higher stakes, accounting for about 8.5% of the local sports betting community. Casual betting companies account for 33% of the market, and they bet on lower stakes, while potential betting companies have not bet in the past 12 months, but they are open and account for 58.5% of the market. https://www.slotsite.info/

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